The Economical Space

//The Economical Space

The Economical Space

The Economical Space Based on sector analysis around the pricing of Shisha and bubble tea, it’s observed the shisha is way highly-priced than the tea. Like a end result, the approximated charges per week sum up to $15,000. From this sum, thought of is the payment for workers and materials. Also, the funding approach will adapt a partnership technique the place a total of $65,000 are going to be elevated by 5 partners. Without having the consideration with the lease deposit, every member will have an fairness of $10,000 creating exterior equity $50,000.

The money tactic with the cash of $65,000 includes the payment of $15,000 in hire. Rent is taken into account mounted and in addition regular (Kiznyte, Welker, & Dechange, 2016). For a result, this expenditure among others such as power, security, and broadband connections is going to be additional costs. In addition to the rent, the refurbishment will take $20,000 while legal framework for licensing will cost a further $5,000. The working money for the restaurant is set to $2,500 for every month for a duration of a half year. Since the working capital funding, refurbishment, and licensing fees are a one-time expenditure, lease, to the other hand, will probably be $90,000 within the same duration. For this reason, the marketing strategy as well as customer turnover rate, the restaurant must be able to exceed $130,000 ($40,000+ $90,000) within a period of 6 months to breakeven (Foxall, 2014). Hence fore, to just break even, the restaurant must be able to realize about $22,000 per month to cater for labor, provides, and cost of mounted expenditures (Mengel, & Wouters, 2015).


Portabella Road market is a sustainable business location due to the presence of ready industry. With the upcoming real estate developments, the target sector will likely be amassed with human activities. Due to the proximity to the housing projects, it is expected that residents will probably be expected to make the business work with demand of the selected items. Selected menu items include bubble tea and shisha among others in normal restaurant products’ list. To the marketing environment, word of mouth might be among the business marketing strategies, hence, the emphasis on personalized customer experience, especially together with the VIP guest treatment. Financing will be through partnership members from which an exterior fairness of ?50,000 is generated on top of a rent deposit. Depending on product prices to the sector, the restaurant must be able to industry and attract reliable sector share to surpass the 6-month expenditure approximate of $130,000. Using segments in the market place, the restaurant has a plan on who to target with specific products. An example of targeted marketing and selling will likely be for Shisha which is mainly sold to its leading consumption age-group, young adults (18-35 years).

Reference List

Andaleeb, S. S. (2016). Sector Segmentation, Targeting, and Positioning. In Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (pp. 179-207). Emerald Group Publishing Limited. Foxall, G. (2014). Strategic Marketing Management (RLE Marketing) (Vol. 3). Routledge. Hollensen, S. (2015). Marketing management: A relationship technique. Pearson Education. Honig, B., & Hopp, C. (2016). New venture planning and lean start-up activities: A longitudinal empirical study of entrepreneurial success, founder preferences and venture context. In Models of Start-up Thinking and Action: Theoretical, Empirical and Pedagogical Approaches (pp. 75-108). Emerald Group Publishing Limited.

By | 2018-05-29T12:31:33+00:00 January 6th, 2017|Uncategorized|0 Comments

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